For agencies · client areas · white-label · €49 a month

See every client at a glance.

Q: What if I outgrow 500 monitors or the check budget?

Agency includes 500 monitors and a budget of over 66 million checks a month, which covers about 257 single-region monitors running every 10 seconds. Each additional region counts again. At 80% we email you. A change that would push the projected 30-day check load past the budget (plus packs) is refused: a new or resumed monitor, a shorter interval, another region. A new month does not lift it; a pack, a longer interval or fewer regions does. Running monitors are not slowed, and no overage is charged. Packs add 50 monitors for €4 or 10 million checks for €8 (up to 20 per type); with 20 monitor packs Agency reaches 1,500 monitors. The starting credit is limited to 50 monitors, but paid pay as you go has no monitor cap of its own once you have topped up. For very large fleets, talk to us before migrating.

Respond to outages and share clear reports. Client areas (Clients in the app) keep data separate; they are not user accounts.

Start monitoring See pricing

€9 starting credit, no card, about three months of light use. After that, pay as you go from €3 a month or choose a monthly plan.

Sat 04:13 · example Lakeside’s website stops responding. up4 checks again and records the confirmed outage.

Sat 04:14 Anna reviews the alert. She is the chosen recipient. Delivery and recovery notices depend on the settings.

Mon 09:00 A client report explains what happened. Anna shares the report with her client.

Price comparison

500 websites at 73 % lower plan cost

500 monitors at 60-second intervals: up4 Agency costs €49/month; UptimeRobot Scale costs €179/month. That saves €130 each month on monthly billing.

up4 Agency49 € / month

Unlimited users, separate client areas, white-label reports and status pages included in the plan.

UptimeRobot Scale179 € / month

500 monitors, 5 users and white-label status pages; intervals from 15 seconds.

Basis: 30 days, one region, 21.6 million scheduled checks — within the up4 budget. Additional regions and confirmation checks use budget too. Public EUR list prices before tax; this comparison uses monthly billing. Paying yearly instead brings up4 Agency to €40.83 a month (€490/year). Other allowances differ; these are not identical service packages. Price source: UptimeRobot · checked 31 October 2026.

See the full comparison →Explore white-label examples →

Client areas

Each client’s data stays in its own area.

Everything carries a client label. Monitors, incidents, status pages, alert plans, playbooks and reports are separated per client at the database level. You limit shared views and optional client access to the relevant client area.

You can see all clients together; a client sees only its own area. Switch to “All clients” for the Monday morning check: a timeline ribbon shows every client’s week at a glance. Open a single client when the phone rings.

Switching scope takes one keystroke. Lists, charts, reports and costs follow immediately.

Viewing

All clients Lakeside Verde Nordwand

4 monitors · scoped to Lakeside · share link active

Inside the product

All clients in one view

Client overview, individual websites and reports.

The up4 dashboard with client websites and recorded check history. — Every client in view01 / 04

Real app captures (English-language screenshots) with example clients and recorded check history. Click to enlarge.

Retainer margin

Monitoring as a retainer line item

Make it a line in your care plan. “Uptime monitoring & monthly report” explains itself, and the white-label report that arrives on the first of the month shows the client what the retainer covers.

The cost is fixed and small. €49 covers up to 500 monitors; divided across your clients it is a small part of the retainer. What is left after the up4 plan you set against your own time and other costs; the checks, alerts and reports themselves run without you.

Try it with your own numbers. Example: a monitoring and report line at €15–39 per client. The calculator shows what is left after the plan for your number of clients.

Your roster · monthly

Clients

Your line: monitoring & report

Agency plan, 500 monitors€49.00

÷ 12 clients€4.08 each

your line, billed 12×€180.00

invoice minus up4 plan / month€131.00

An invoice calculation before your own time and other costs. Example figures, not a forecast.

Client overview

The last three weeks for all clients

This is the “All clients” ribbon from the dashboard, shown with example data: one row per client, one cell per day.

3 weeks agotoday

21 days × 3 clients · example data · 1 incident, 6 min, Sat 04:13 · 1 slow spell, shown amber

White-label

Reports and status pages under your brand

A status page for every client. It shows your client’s logo and your footer and runs on our infrastructure, on a public up4 address or on the client’s own domain with the certificate issued for you. It stays in the same client scope as its monitors and incidents. Save a finished look as a design template and every new client’s page can start with it.

The previous month in one report. Set up a monthly report per client: your agency identity and logo, explicit SLA targets and visible measurement gaps. At the time you choose, your client receives a link to the report and PDF download on your verified domain.

Your clients see your brand. PDFs, report email content and public report pages carry your agency identity. The technical email sender remains up4.

Explore white-label reports and public examples →

Working with many clients

For everyday agency work

Templates

Apply a template to a new client: monitors, status page and alert plan are created in one step.

Batch import

Paste a list of URLs and up4 creates the monitors. A plain URL import is quick; plan extra time to check recipients and to run your old monitoring and up4 side by side.

Per-client costs

See per client how many checks, monitors and share links they use, and set your retainer against real numbers.

On-call, playbooks, escalation

Rotations, alert plans and shared playbook progress work per client, including at 4 a.m. All included.

Pricing

The Agency plan costs €49 a month.

Agency · monthly

Agency plan€49.00

500 monitors (up to 1,500 with packs)included

66 million checks a monthincluded

client areasunlimited

white-label reports & status pagesincluded

client share linksincluded

share links, users, playbooks€0.00

per-client fee€0.00

total / month€49.00

At ten clients, that is €4.90 per client. Your retainer can absorb that.

Every account starts with €9 of starting credit and the core features, client areas included. No card is required. All prices net; custom status-page domains on pay as you go are extra. You can start with a single client and a template.

Start monitoring

FAQ

Common questions from agencies

Can my clients log in?

If you want them to. Client logins are optional, read-only and scoped to that client’s data, with a per-client kill-switch. You can also skip logins and send a share link: the same live data, without accounts to manage.

Do clients see up4 branding?

PDFs, report email content and public report pages carry your agency identity. The technical email sender remains up4; a custom sending domain is not included. Public report links can run on your own verified agency domain. Select an existing status-page domain in report branding settings. Agency includes ten custom domains; the status page and report links share one domain allowance and its automatically issued certificate.

How do I set up a monthly report?

Set your agency name, logo, website and active custom domain under Settings → Company → Report branding. Under Reports → Scheduled, choose the client, recipients, monthly delivery and timezone. The default covers the complete previous month; the preview shows the period and next delivery. Failed deliveries retry automatically and remain visible in report history.

Can I move existing monitors into a client?

Yes. Assign any monitor, status page, alert plan or playbook to a client at any time, so nothing has to be recreated. New clients can start from a template.

What does a client cost me?

up4 shows you per client how many checks, monitors and share links they use. At €49 for 500 monitors, ten clients work out to €4.90 each.

What if I outgrow 500 monitors or the check budget?

Agency includes 500 monitors and a budget of over 66 million checks a month, which covers about 257 single-region monitors running every 10 seconds. Each additional region counts again. At 80% we email you. A change that would push the projected 30-day check load past the budget (plus packs) is refused: a new or resumed monitor, a shorter interval, another region. A new month does not lift it; a pack, a longer interval or fewer regions does. Running monitors are not slowed, and no overage is charged. Packs add 50 monitors for €4 or 10 million checks for €8 (up to 20 per type); with 20 monitor packs Agency reaches 1,500 monitors. The starting credit is limited to 50 monitors, but paid pay as you go has no monitor cap of its own once you have topped up. For very large fleets, talk to us before migrating.

Run all clients from one place.